Rob Paterkiewicz, CAE, MBA is the CEO of Selected
Independent Funeral Homes and the immediate past-chair of the Association Forum
board of directors. Recently, Paterkiewicz oversaw a combination awareness and
feasibility study on the Selected Education Trust, the 501(c)(6) arm of the
organization, to gauge member awareness of its philanthropic initiatives and
determine how to increase interest and support for its programs. In this
episode, a companion piece to his article in the June/July issue of FORUM, “The
Rewards of Philanthropy”, Rob discusses how organizations can strengthen its
mission and bottom line through effective fundraising.
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